Digital Marketing Strategy and Consulting
We begin with your market, buyers, competitors, funnel, and data, then set channel priorities, budgets, KPIs, and a 90-day plan.
Digital Marketing
Digital Marketing Services That Build Visibility, Pipeline, and Trust
Xcrino Business Solutions is a digital marketing company based in New Delhi, India. We provide SEO, technical SEO, AI search optimization (AEO and GEO), content marketing, PPC and paid media, conversion optimization, and marketing analytics for B2B and technology brands.
Since 2016, Xcrino has served 560 clients in 26 countries. We are engineers as well as marketers, so our work is measurable, technically sound, and accountable to leads and revenue, not vanity metrics.
- Since 2016
- 560
- clients served
- 26
- countries
- 69+
- developers
- 94%
- project success rate
At a glance
Key takeaways
- Digital marketing services help a business get found, trusted, and chosen online through SEO, content, paid advertising, email, conversion optimization, and analytics.
- SEO builds durable visibility over months, PPC buys visibility immediately and stops when spend stops, and most businesses need both.
- Google states that appearing in its AI features needs no special optimization beyond sound SEO: crawlable pages, helpful original content, and clear answers.
- Marketing should be measured in leads, pipeline, and revenue, with baselines set in the first month.
- No honest agency can guarantee rankings or AI citations, and Xcrino does not.
Quick answer
What are digital marketing services?
Digital marketing services cover the strategy and execution of online channels that help a business get found, trusted, and chosen, including SEO, content marketing, paid advertising (PPC), social media, email, conversion rate optimization, and analytics. Xcrino Business Solutions, founded in 2016 in New Delhi, provides these services for B2B and technology companies, with added focus on technical SEO, AI search visibility (AEO and GEO), and international markets, and ties its reporting to leads, pipeline, and revenue.
Introduction
Marketing That Answers to the Business, Not the Dashboard
Traffic is easy to report and hard to bank. Many agencies deliver impressions, clicks, and rankings while sales teams still struggle to find qualified buyers.
As a digital marketing agency that also builds software, we start from the other end: who buys, how they research, which questions they ask Google and AI assistants, and what evidence earns their trust. Our digital marketing services connect SEO, content, paid media, and analytics into one plan, built on a technically sound website and measured against leads, pipeline, and revenue.
Services
What digital marketing services does Xcrino offer?
| Service | Best for |
|---|---|
| Digital Marketing Strategy & Consulting | Setting priorities, budgets, and measurable goals |
| SEO Services | Compounding organic visibility and qualified traffic |
| Technical SEO | Crawlability, speed, structure, and site health |
| AI Search Optimization (AEO & GEO) | Being understood and cited in AI answers |
| Content Marketing & Thought Leadership | Authority with technical and executive buyers |
| PPC, Google Ads & Paid Media | Fast, controllable demand capture |
| LinkedIn & B2B Social Media Marketing | Reaching decision-makers and building credibility |
| Email Marketing & Marketing Automation | Nurturing leads through long sales cycles |
| Conversion Rate Optimization (CRO) | Turning more visitors into enquiries |
| Analytics, Tracking & Reporting | Proving what drives pipeline |
| Local & International SEO | Multi-country and multilingual growth |
SEO Services
Our SEO services cover keyword and intent research, site architecture, on-page optimization, content planning, internal linking, and ethical authority building, aimed at pages that bring buyers, not just visitors.
Technical SEO
We fix and build the foundations: crawling and indexing, site speed and Core Web Vitals, semantic HTML, structured data, canonical and redirect logic, JavaScript rendering, and migration safety. Because we are developers, we can implement fixes with your team or ours.
AI Search Optimization (AEO and GEO)
We make your expertise easy for search engines and AI assistants to find, understand, and trust, using sound fundamentals rather than gimmicks (see Section 7).
Content Marketing and Thought Leadership
Original, expert-led content for technical and executive buyers: service and solution pages, comparison and "how to choose" guides, case studies, technical articles, and answer-first resources, written or reviewed by subject experts.
PPC, Google Ads, and Paid Media
PPC management across Google Ads, plus paid social where it fits, with tight targeting, conversion tracking, landing-page alignment, and budget discipline.
LinkedIn and B2B Social Media Marketing
LinkedIn advertising, organic company and executive presence, and community content aimed at decision-makers and buying committees.
Email Marketing and Marketing Automation
Lifecycle and nurture programs, lead scoring, CRM integration, and automation flows that keep prospects engaged across long B2B sales cycles.
Conversion Rate Optimization (CRO)
Funnel and page analysis, form and CTA testing, message testing, and UX improvements that raise enquiry and demo rates from the traffic you already earn.
Analytics, Tracking, and Reporting
Tracking plans, GA4 and tag setup, CRM and lead-source attribution, dashboards, and clear monthly reporting tied to pipeline.
Local and International SEO
Multi-country architecture, hreflang, multilingual content, local listings and profiles, and region-specific search behavior for the markets that matter to you.
How the channels fit together
SEO, PPC, Content, or All Three? How to Decide
| Channel | Best when | Typical timing | Watch out for |
|---|---|---|---|
| SEO | Best when: You want durable, compounding demand | Typical timing: Builds over months | Watch out for: Slow start, needs patience and quality |
| Content marketing | Best when: Buyers research deeply before contacting sales | Typical timing: Builds over months | Watch out for: Needs real expertise, not filler |
| PPC / paid search | Best when: You need qualified demand quickly or want to test messaging | Typical timing: Fast to launch | Watch out for: Stops when spend stops, costs rise in competitive terms |
| LinkedIn / paid social | Best when: You target specific roles, companies, or industries | Typical timing: Fast to launch | Watch out for: Higher cost per lead, needs strong offers |
| Email and automation | Best when: You have leads to nurture or customers to expand | Typical timing: Ongoing | Watch out for: Depends on list quality and consent |
| CRO | Best when: You already have traffic but low conversion | Typical timing: Gains in weeks | Watch out for: Needs enough traffic to test |
Quick guide
- New market or product with no data? Start with paid search to learn quickly while you build SEO foundations.
- Long B2B sales cycle? Invest in content, SEO, and nurture, and measure pipeline, not only leads.
- Traffic but few enquiries? Fix conversion before buying more traffic.
We recommend the mix after a growth audit, and we'll tell you honestly when a channel isn't worth your budget.
The Xcrino difference
What makes Xcrino different as a digital marketing company?
- Engineering-led SEO: we diagnose and fix technical problems directly, from site speed to structured data to migrations.
- B2B technology expertise: we understand how software, AI, ERP, and SaaS buyers research, compare, and decide.
- Marketing technology integration: CRM, marketing automation, analytics, and lead-routing systems connected properly, with custom tools where needed.
- AI-assisted marketing operations: AI used for research, analysis, and workflow efficiency, with expert review on everything published.
- One accountable team across website, content, campaigns, and tracking.
AI search visibility (AEO and GEO), done honestly
What actually helps you appear in AI answers?
Buyers increasingly ask Google's AI features, ChatGPT, Perplexity, and similar tools to recommend vendors and explain options. Here is our evidence-based view.
What Google says. Its guidance states that there are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary, and that the same SEO foundations apply. Coverage of its newer guidance notes that llms.txt, content chunking, AI-specific rewriting, and special schema aren't needed for its generative AI features. Other AI platforms may behave differently, so we monitor them separately and make no guarantees.
What we do instead
- Strong fundamentals: crawlable, indexable pages, fast and clean technical foundations, semantic HTML, and good internal linking
- Original expertise: content that adds something AI summaries can't, such as first-hand experience, data, case studies, and expert opinion
- Clear answers: concise, accurate answers to the questions buyers ask, placed where people and machines can find them
- Entity and brand authority: consistent company information, credible third-party mentions, reviews, directory profiles, and expert authorship
- Structured data used honestly: markup that matches visible content, for clarity rather than as a "trick"
- Measurement: tracking organic performance, brand and citation visibility, and referral traffic from AI platforms, using Search Console and analytics, and being open about what can't yet be measured precisely
What we avoid: fake mentions, mass-produced AI content, hidden prompt tricks, and any promise of guaranteed AI citations.
Measurement and accountability
How does Xcrino measure digital marketing results?
| Stage | What we track | Why it matters |
|---|---|---|
| Visibility | What we track: Rankings for priority queries, impressions, share of voice, AI answer presence | Why it matters: Are the right buyers seeing you? |
| Engagement | What we track: Qualified traffic, engagement on key pages, content consumption | Why it matters: Is the content useful? |
| Leads | What we track: Enquiries, demo requests, form and call conversions, cost per lead | Why it matters: Is interest turning into contact? |
| Pipeline | What we track: Sales-qualified leads, opportunities, pipeline value, source attribution | Why it matters: Is marketing creating sales opportunities? |
| Revenue | What we track: Closed-won revenue, customer acquisition cost, return on spend | Why it matters: Is it paying for itself? |
We set baselines in the first month, agree what success looks like before spending, and report in plain language. We also tell you when numbers look good but don't matter, such as traffic growth from irrelevant queries.
International and multilingual marketing
How does Xcrino handle international and multilingual marketing?
From New Delhi, we serve clients in 26 countries, including the United States, France, Japan, the United Arab Emirates, Qatar, and India. Each market searches, buys, and trusts differently.
- Multilingual SEO: hreflang, language and region structure, native-quality content, and localized keyword research
- Search-engine and platform differences: priorities and ad platforms that differ by country
- Right-to-left and local formatting for Arabic markets
- Privacy and consent: cookie consent, tracking, and email rules that vary by region, including GDPR for European audiences
- Local trust signals: local listings, reviews, and region-specific proof
- Time-zone-aligned reporting and communication
B2B technology focus
How does Xcrino market software, AI, and SaaS companies?
Technology buyers read deeply, compare vendors, involve several decision-makers, and distrust hype. Our approach for these companies includes:
- Solution and use-case pages that match how buyers search
- Technical content reviewed by real engineers, such as architecture guides, comparisons, and implementation checklists
- Case studies structured around problem, solution, stack, and measured result
- Account-based marketing and LinkedIn programs for target accounts
- Sales and marketing alignment: shared definitions of a qualified lead, CRM tracking, and feedback loops
- Founder and expert-led visibility that builds credibility
Process
How does the digital marketing process work?
- 01
Growth Audit
goals, buyers, competitors, website, tracking, content, and channel performance. Output: findings and priorities.
- 02
Strategy and Roadmap
channel mix, messaging, budget, KPIs, and a 90-day plan.
- 03
Foundation
analytics and tracking, technical fixes, site structure, and conversion basics.
- 04
Launch
content, SEO, and campaign execution.
- 05
Measure and Learn
weekly or monthly performance reviews against agreed KPIs.
- 06
Optimize and Scale
invest more where results justify it, and cut what doesn't work.
- 07
Report and Plan
clear reporting, learnings, and next-quarter priorities.
What do the first 90 days look like?
- Days 1 to 30: audit, tracking setup, baselines, quick technical wins, and a prioritized plan
- Days 31 to 60: foundation fixes, priority content and campaigns launched, early signals measured
- Days 61 to 90: optimization, scaling what works, and the first full performance review
Tools and technology
Which digital marketing tools does Xcrino use?
| Area | Tools |
|---|---|
| Analytics and tracking | Tools: Google Analytics 4, Google Tag Manager, Search Console |
| SEO research and auditing | Tools: SEO and crawling platforms |
| Paid media | Tools: Google Ads, Microsoft Advertising, LinkedIn Ads, Meta Ads |
| CRM and automation | Tools: HubSpot, Salesforce, or others, email and automation platforms |
| Reporting | Tools: Dashboards and custom reporting |
| Website and CMS | Tools: WordPress, Next.js, headless CMS |
| AI-assisted workflows | Tools: Research, analysis, and drafting support with expert review |
We choose tools to fit your stack and budget, and we give you access to your own accounts and data.
Engagement models
Which engagement model fits your marketing needs?
Pick the model by how much ongoing support you need.
| Model | Best when | How it works |
|---|---|---|
| Growth audit | Best when: You want a clear diagnosis and plan first | How it works: A time-boxed review ending in prioritized recommendations |
| Monthly retainer | Best when: You want ongoing SEO, content, or paid management | How it works: A defined scope, KPIs, and monthly reporting |
| Project-based | Best when: You have a specific need, such as a migration or content hub | How it works: Fixed scope and deliverables |
| Performance-linked add-on | Best when: You want part of the fee tied to defined outcomes (by agreement) | How it works: Agreed targets and measurement rules |
| Embedded team | Best when: You want specialists working alongside your in-house team | How it works: Dedicated strategist, SEO, content, or paid specialists |
Pricing and timeline
How Much Do Digital Marketing Services Cost, and How Long Do Results Take?
What drives cost
- Channels and scope: SEO only, or SEO plus content, paid media, and automation
- Market size: single country or multilingual, multi-region
- Competition: how contested your search terms and ads are
- Content volume and expert involvement
- Technical needs: site fixes, migrations, and tracking setup
- Ad spend (paid separately from management fees)
How scope changes the fee:
- Growth audit: a time-boxed review that ends in prioritized recommendations
- SEO and content retainer: a monthly fee set by the number of pages, markets, and content pieces
- PPC or paid media management: a monthly management fee, with ad spend paid separately to the platforms
- Full-funnel B2B program: SEO, content, paid media, and reporting combined under one monthly scope
Timelines
Paid media can generate traffic and enquiries quickly, usually within weeks of launch, with optimization over the following months.
SEO and content typically take several months to show meaningful results, and longer in competitive markets. We set expectations early and share leading indicators along the way.
CRO gains can appear within weeks if you have enough traffic.
We never guarantee rankings or AI citations. We do commit to clear goals, transparent reporting, and honest recommendations.
Our white-hat commitments
What will Xcrino not do in digital marketing?
- We follow search engine guidelines and platform policies.
- We don't buy links, run link schemes, or build private blog networks.
- We don't fake reviews, mentions, or testimonials.
- We don't mass-produce low-quality AI content. AI helps with research and workflow, and experts review published content.
- We don't hide fees, lock you out of your accounts, or hold your data hostage. You own your analytics, ad accounts, and content.
- We tell you when a tactic isn't worth the budget.
Why Xcrino
Why choose Xcrino for digital marketing?
- Experience: 560 clients served since 2016
- Expertise: a multidisciplinary team spanning development, content, SEO, paid media, and analytics
- Independent profiles: company profiles on Clutch and TopDevelopers that you can check before you talk to us
- Trust: 94% project success rate, transparent reporting, white-hat methods, and verifiable company details
What clients say
"From start to finish, they were responsive and delivered outstanding results."
"Their proactive approach and technical proficiency ensured a smooth and successful project delivery. Truly a reliable partner for IT needs."
Choosing an agency
What should you ask a digital marketing agency?
- Can you show case studies with real baselines, timeframes, and business outcomes, not only traffic percentages?
- Who will work on my account, and what are their credentials?
- How do you measure leads, pipeline, and revenue, and how do you handle attribution?
- What is your approach to AI search, and what do you refuse to promise?
- What methods do you use to build authority, and do you follow search guidelines?
- Who owns the ad accounts, analytics, content, and data?
- How will you report, how often, and who do I talk to?
- What happens if results are slow?
Fit check
Is Xcrino the right digital marketing partner for you?
A good fit when:
you sell a considered B2B or technology product, your website has technical problems that hold back search performance, or you want marketing reported against pipeline and not only traffic.
Not the best fit when:
you want guaranteed rankings, purchased links, or mass-produced content, or you need results within days from a channel that takes months. We will tell you which channels are worth your budget.
Terms explained
Digital marketing terms explained
- SEO
- improving a website so it ranks higher in unpaid search results.
- Technical SEO
- fixing how a site is crawled, rendered, and indexed, including speed and structured data.
- AEO and GEO
- answer engine optimization and generative engine optimization, the work of being found and cited in AI-generated answers.
- PPC (pay-per-click)
- advertising where you pay each time someone clicks, such as Google Ads.
- CRO (conversion rate optimization)
- increasing the share of visitors who enquire or buy.
- Attribution
- identifying which channels and campaigns produced a lead or a sale.
Get a quote
Tell us what you want to build
Share the problem, the systems involved and your timeline. We reply with next steps and, where it fits, a fixed-price first phase.
Reach us
New Delhi, India
FAQ
Digital marketing: questions answered
What are digital marketing services?
Digital marketing services help a business get found and chosen online through channels such as SEO, content marketing, paid advertising, social media, email, conversion optimization, and analytics.
What does a digital marketing agency do?
A digital marketing agency plans, runs, and measures online marketing across channels. A good one links activity to leads, pipeline, and revenue rather than only traffic and rankings.
How is B2B digital marketing different from B2C?
B2B involves longer sales cycles, several decision-makers, and deeper research. It relies more on expert content, search visibility, LinkedIn, nurturing, and sales alignment, and measures pipeline and revenue more than clicks.
What is the difference between SEO and PPC?
SEO builds organic visibility that compounds over time but takes months. PPC buys visibility immediately and stops when spend stops. Most businesses benefit from combining them.
What are AEO and GEO?
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) describe efforts to be found and cited in AI-generated answers. For Google, its guidance says the same SEO fundamentals apply and no special optimizations are required. Other AI platforms may differ, so we monitor them separately.
Do you guarantee rankings or AI citations?
No. Nobody can honestly guarantee them. We commit to sound methods, clear goals, transparent reporting, and honest recommendations.
Is llms.txt or special markup needed to appear in AI answers?
Not for Google's AI features, according to its published guidance. We focus on technical health, helpful original content, and authority, and we monitor whether other AI platforms reward additional signals.
How much do digital marketing services cost?
Cost depends on channels, market size, competition, content volume, technical needs, and ad spend. We provide a proposal after a free growth audit.
How long does SEO take to show results?
SEO usually takes several months to show meaningful results, longer in competitive markets. We share leading indicators along the way, and paid media can deliver faster signals.
Can you do international and multilingual SEO?
Yes. We handle site structure, hreflang, localized keyword research, and region-specific content for multi-country growth.
Can you work with our existing website and development team?
Yes. We can recommend and specify changes for your team, or implement them ourselves, since we also provide website and software development.
How do you measure success?
We set baselines and agree KPIs up front, then track visibility, engagement, leads, pipeline, and revenue, using analytics and CRM data, and report in plain language.
Do you use AI in your marketing work?
Yes, for research, analysis, and workflow efficiency. Experts review all published work, and we don't mass-produce low-quality AI content.
Who owns the accounts, data, and content?
You own your analytics, ad accounts, and the content created for you. Access and ownership terms are written into the engagement agreement.
Can I hire a dedicated marketing team?
Yes. Under the embedded team model, a strategist and SEO, content, or paid media specialists work alongside your in-house team for an agreed number of hours each month.
Find Out What's Holding Your Growth Back
Tell us about your business, your buyers, and your goals. We'll review your visibility, website, tracking, and competition, and give you a clear, prioritized plan, whether you work with us or not.