Digital marketing

Marketing measured by enquiries — and visible to AI answer engines

Xcrino runs SEO, AEO, content, paid search and social — tied to the same site structure and product story your engineering team ships.

Overview

What does Xcrino's marketing team do?

Technical audits, content that answers real buyer questions, schema and crawl fixes — plus campaigns when paid channels make sense.

Because we also build the site, fixes do not sit in a ticket queue between agencies.

Capabilities

Strategy and execution with clear reporting.

Organic
SEO

Technical fixes, content gaps, internal linking and Core Web Vitals.
AEO
Answer engines

Structure and content so ChatGPT, Perplexity and AI Overviews can cite you.
Paid
Search & social ads

Google, LinkedIn and Meta with landing pages that match the ad.
Measure
Analytics

Funnels, attribution and monthly reporting against leads.

Process

Audit first, then a prioritised 90-day plan.

FAQ

Scope, timelines and how we work with your team.

What is AEO?

Answer Engine Optimisation — structuring content so AI systems can read, cite and quote your site accurately.

Do you only work with Xcrino-built sites?

No, but marketing plus build together avoids handoff delays.

How long until SEO results?

Technical fixes can show in weeks; content and authority typically need 3–6 months.

What do your reports include?

Enquiries, traffic by channel, rankings, AI citation checks and next month's priorities.

Is there a minimum contract?

We recommend three months for SEO and AEO so changes have time to show; paid campaigns can run monthly.